Last updated: 9 September 2025

These Terms of Use ("Terms") govern access to and use of the Keevo software platform and related services (the "Service"). The Service is provided by Crawl Ltd, trading as Keevo ("Keevo", "we", "us").

Business use only. The Service is intended solely for business users (i.e., acting in the course of trade). If you are a consumer, do not use the Service; please contact us for consumer options, if available.

1. Parties and Agreement

1.1. These Terms are a binding agreement between Keevo and the legal entity that accepts them (the "Customer", "you"). By creating an account, clicking to accept, or using the Service, you agree to these Terms.

1.2. If you are accepting on behalf of a company or other legal entity, you represent that you have authority to bind that entity. If you do not have such authority, you must not use the Service.

1.3. No other terms apply unless expressly agreed in writing by Keevo. We expressly reject any customer purchasing terms or general terms and conditions.

2. Service Description and Changes

2.1. What we provide. Keevo is an AI‑powered software platform for creating and updating content. Features and plan limits are described on our website and/or within the product.

2.2. Third‑party services. The Service depends on third‑party providers (e.g., cloud hosting, payment processors, AI model providers). Their availability is outside our control. If a third‑party changes or ceases a component, we may modify the Service to maintain functionality.

2.3. Beta / experimental features. We may provide beta or experimental features. They are provided "as is", may change or be withdrawn at any time, and may be subject to separate terms.

2.4. Service changes. We may make reasonable changes to the Service (including performance, security, or legal compliance). We will not remove core functionality without notice and a reasonable transition where practicable.

2.5. No guaranteed results. AI output can be inaccurate or incomplete. We do not guarantee specific outcomes (e.g., rankings, traffic, revenue), and you are responsible for reviewing outputs before use.

3. Accounts, Security and Acceptable Use

3.1. Registration. You must provide accurate account information and keep it up to date.

3.2. Security. Keep credentials confidential and implement appropriate access controls. You are responsible for all activities under your account.

3.3. Acceptable Use. You must not:

• breach any law, infringe rights, or process personal data without a lawful basis;

• upload malicious code or attempt to interfere with the Service;

• reverse engineer, decompile or bypass safeguards except to the extent permitted by law;

• use the Service to build a competing service; or

• exceed plan limits, circumvent metering, or abuse free tiers, trials, or rate limits.

3.4. Fair use. We may apply reasonable technical and usage limits (including rate limits and credits) to protect platform stability.

3.5. Suspension. We may suspend or restrict access immediately if we reasonably believe there is a security risk, unlawful activity, material breach, or non‑payment. We will notify you where practicable.

4. Customer Data and Privacy

4.1. Ownership. You own the data, content and materials you submit to the Service ("Customer Data").

4.2. Licence to operate the Service. You grant Keevo a non‑exclusive, worldwide licence to host, process, transmit, display and create derivative works from Customer Data only as necessary to provide and improve the Service, to prevent or address service/security issues, and to comply with law.

4.3. Data protection. We process personal data in accordance with applicable data protection laws (including UK GDPR) and our Privacy Policy. Where we act as a processor for you, our Data Processing Addendum (DPA) applies (available on request or via our website). You are responsible for obtaining all necessary consents and providing any required notices to data subjects.

4.4. Model providers. Where Customer Data is sent to third‑party AI model providers to generate outputs, we will disclose this in our Privacy Policy or DPA. We do not sell Customer Data.

4.5. Data export and deletion. During the term, you can export Customer Data using available tools. Following termination, we will delete or anonymise Customer Data within a reasonable period, except where retention is required by law, for audit/security logs, or to resolve disputes.

5. Intellectual Property

5.1. Keevo IP. All intellectual property in the Service (including software, models, algorithms, templates, UI/UX and documentation) is owned by or licensed to Keevo. No rights are granted except as set out in these Terms.

5.2. Licence. Subject to payment of fees and compliance with these Terms, we grant you a limited, non‑exclusive, non‑transferable, non‑sublicensable right to access and use the Service during the subscription term for your internal business purposes.

5.3. Feedback. If you provide suggestions or feedback, we may use them without restriction and without obligation to you.

5.4. Output. As between you and Keevo, and subject to third‑party rights and applicable law, you own the outputs generated for you by the Service. You are responsible for independently verifying outputs and for how you use them.

6. Plans, Fees and Payment

6.1. Plans. Subscriptions are monthly and billed via Stripe. Plans: Solo ($20), Team ($50), Agency ($100). Plan features and usage limits are described in‑product/website and may be updated from time to time.

6.2. Taxes. Prices are exclusive of VAT. Applicable VAT will be added to invoices and collected via Stripe.

6.3. Billing and auto‑renewal. Subscriptions auto‑renew monthly until cancelled. We charge your saved payment method at the start of each billing cycle.

6.4. Late payment. If a charge fails and remains unpaid after notice, we may suspend the Service until payment is received. You remain responsible for amounts due.

6.5. Refunds. Unless required by law, fees are non‑refundable and we do not provide credits or refunds for partial months or unused features.

6.6. Price changes. We may change prices or plan limits with reasonable prior notice. Changes take effect from the next renewal unless you cancel before renewal.

6.7. Chargebacks. If you initiate a chargeback without first providing us a reasonable opportunity to resolve the issue, we may treat it as a material breach and suspend or terminate the Service.

7. Term and Termination

7.1. Term. Your subscription begins on signup and continues month‑to‑month until cancelled.

7.2. Cancellation by you. You can cancel at any time, effective at the end of the current billing period. Access continues until that date.

7.3. Termination for cause. Either party may terminate immediately for a material breach that is not remedied within 14 days of notice, or if the other party becomes insolvent.

7.4. Effect of termination. On termination, access ends and we will handle Customer Data per section 4.5. Sections that by their nature should survive (e.g., fees due, IP, confidentiality, disclaimers, limitations, indemnities, law/jurisdiction) will survive.

8. Warranties and Disclaimers

8.1. General. The Service is provided with reasonable skill and care. Except as expressly stated, the Service is provided "as is" and "as available" and we disclaim all implied warranties to the maximum extent permitted by law.

8.2. AI limitations. AI systems can produce unexpected or inaccurate results. You must review outputs and use human judgment before relying on them.

8.3. No professional advice. Outputs and content generated by the Service do not constitute legal, tax, accounting, or other professional advice.

9. Liability

9.1. Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be limited by law.

9.2. Exclusions. Subject to 9.1, we will not be liable for: (a) loss of profits, revenue, business, or goodwill; (b) loss or corruption of data; (c) indirect or consequential losses; or (d) losses arising from your use of outputs without appropriate review.

9.3. Cap. Subject to 9.1, our total aggregate liability arising out of or in connection with the Service in any 12‑month period is limited to the fees paid by you to Keevo for the Service in that period.

9.4. Your responsibility. You are responsible for your users' compliance with these Terms and for your Customer Data and outputs.

10. Indemnity

You will indemnify Keevo against third‑party claims (including reasonable legal fees) arising from Customer Data, your unlawful use of the Service, or breach of these Terms, to the extent caused by you.

11. Confidentiality and Security

11.1. Each party will keep the other party's non‑public information confidential and use it only to perform these Terms.

11.2. We implement appropriate technical and organisational measures to protect the Service and Customer Data. No system is perfectly secure; you are responsible for securing your own systems and backups.

12. Publicity

We may use your name and logo to identify you as a customer on our website and in presentations. You can opt out at any time by emailing support@keevo.ai.

13. Third‑Party Services and Open Source

13.1. The Service may enable integrations with third‑party services. Your use of those services is governed by their terms.

13.2. The Service may include open‑source components used under their licences; we will provide notices as required.

14. Changes to these Terms

We may update these Terms from time to time. We will provide reasonable notice (e.g., by email or in‑app). Continued use after the effective date constitutes acceptance. If you object to changes, you may cancel before they take effect.

15. General

15.1. Force majeure. Neither party is liable for delays or failures caused by events beyond reasonable control.

15.2. Assignment. You may not assign these Terms without our consent (not to be unreasonably withheld). We may assign to an affiliate or in connection with a merger, acquisition or sale of assets.

15.3. Notices. We may send notices to the email associated with your account. You may send notices to support@keevo.ai.

15.4. Severability. If any provision is invalid, the rest remains in effect. A valid provision will be substituted that most closely reflects the intent.

15.5. No waiver. Failure to enforce a right is not a waiver.

15.6. Entire agreement. These Terms, your order/plan, and any DPA constitute the entire agreement and supersede prior agreements about the Service.

16. Governing Law and Jurisdiction

These Terms and any dispute or claim (including non‑contractual disputes or claims) are governed by the laws of England and Wales. The courts of England and Wales shall have exclusive jurisdiction, provided the Customer is acting in the course of business.

17. Contact and Company Details

Provider: Crawl Ltd (trading as Keevo)
Registered address: Whitby Court, Abbey Road, Shepley, Huddersfield, West Yorkshire, United Kingdom, HD8 8EL
Email: support@keevo.ai

Related policies: Privacy Policy • Imprint • DPA

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